Identifying markets can be a tricky thing at times, finding the balance between being too general and being overly specific is somewhat of an art-form in itself. Selecting your audience can boost sales and reach, you don’t want to be targeting a group who will never buy your products. Target markets and demographics should be used for marketing purposes, where you put your adverts so they can be seen by the right people, how you design your promotional material and how you manage your social media marketing.
With your business being wholly online, you have an extremely large potential audience which will need narrowing down so said audience becomes largely people who will or may buy from you. Lets start by looking at design and branding, if you are looking at targeting people with an interest in art and are selling bags and cases for phones, tablets etc, you will want to design the products with said themes in mind. To begin with you should look at the designs of popular sellers doing a similar thing or potential competitors and compare their products with your ideas. Look out for what you believe they are doing correct and what you believe you could do better in terms of the placement of designs, product range and pricing.
Marketing your brand can be the really difficult part, however, there are a lot of tools at your disposal to be used on social media as well as a whole host of tricks and tips to allow your ideal audience to be reached and attended to. Again it may help to scout out the competition to begin with before compiling a comprehensive social media plan, ensure that said plan is not too rigid in it’s design so as to allow for changes and new techniques to be easily implemented and integrated into your social channels.
Social media sites such as Facebook allow you to target specific audiences and demographics, for instance if you are selling a variety of print on demand items (t-shirts, mugs, cushions etc) you can target audiences who have interests related to print on demand, Etsy, artwork and graphics within whatever age range you deem most suitable and in what geographical location.
Overall, establishing an e-commerce platform can be difficult, however, do not let this deter you from doing so as once you have a structure for how you wish to proceed, they can be extremely profitable. If you are an artist looking at getting into e-commerce, then you should consider print on demand as a way to lower your overheads, as the name suggests, by partnering with a print on demand supplier such as Gift Flow, your products will be printed and posted as and when orders are logged on your store so that you don’t have to worry about how much of a certain product you need to order and thus don’t end up with large quantities of excess stock.
Register with Gift Flow today and begin making your print on demand dreams a reality.