When it comes to branding, maintaining an identity is key to longevity, what looks good for one brand doesn’t necessarily work for another, keep things within a theme or style.
Visuals are key to how your brand is viewed in general and, naturally, this extends to your customers as well. While noticing a colour scheme may not be entirely conscious, most will definitely pick up on the colour palette of your site and respective branding and begin to associate certain colours and shades with your brand.
When it comes to branding in e-commerce, most books are judged by their covers, e-commerce stores should be well-presented with nicely designed branding which complements the products being sold. Be aware, most customers will make snap-judgements within 90 seconds of visiting your online store and there is evidence to believe that this is largely based upon colour.
Lets look a little into the science behind it all.
Colour Theory refers to how we perceive mix and apply colours, thus attempting to create a logical structure to how colours are used in our lives.
Below is a Monochromatic Colour Wheel, which shows various tints and tones of colours.
Using a colour wheel is a good way to discern colour harmony, what colours look best together essentially and what is attractive to the eye. This is important when choosing branding, if you are going to go with two colours then you should pick colours which work in harmony with one another.
Naturally, secondary colours are created through the mixing of primary colours (e.g. red + yellow = orange) therefore it may make sense, if you pick two primary colours as your colour scheme, to fluctuate between several different shades and hues which all fall between two primary colours.
It is important for you to not undervalue the importance of colour in the context of branding and brand identity. This can be as obvious or as subtle as possible, however, it should at least be present in some sense.
After you’ve done building your brand identity, begin filling your e-commerce outfit with custom, print on demand products from Gift Flow