With summer just beginning, now is a great time to consider updating your e-commerce store with themed products exclusively for the sunny season. In fact, you could even start to market some of your established products towards a new demographic, either way there are lots of opportunities to cash in on what’s going on around us all. Bear in mind that this does not merely have to mean summer, you can develop specialised marketing campaigns for any season, national or international event or holiday, for this summer in particular you could run promotions on a number of fronts to cover a potentially huge audience.
Summer 2018 is particularly special as we are currently in the midst of the World Cup, one of the largest (if not the largest) global sporting events which sees football fans and non-regular football fans alike clamouring for information, moments and merchandise relating to this monolithic sporting event. The latter aspect will be key to us here, by using a print on demand service, you can quickly and easily create themed products to target viewers at home who are caught up in World Cup fever. For example, below is a selection of cushions emblazoned with the flags of some of the biggest footballing nations, arranged on a sofa, the kind where family or friends would sit and enjoy some terrific football.
From flags to faces of famous players, there is a lot of opportunity for pretty much any sporting event to become a promotional campaign. Why not make a cushion to commemorate that moment of sheer brilliance from Christian Ronaldo against Spain on Friday? Let’s be honest, that could be a whole series in itself.
If you are US-based, Independence Day is right around the corner, 4th of July, so now is really the chance to start revving up your marketing engine and going full steam ahead with star-spangled products, discounts/sales and special offers exclusive to the occasion. For this event, there is a ton of imagery to be used and created equally, perhaps you could implement your personal touches to the already established symbols of American independence and create some truly amazing artwork to resonate with fellow Americans.
Panning back out to summer in general, the scope for artwork and designs to be created with the sunny season as inspiration is huge. From sun to sea, everyone has their own ideas and memories which they associate with summer.
Register with Gift Flow today and begin making your print on demand dreams a reality.